Fashion Public Relations
- (PR)The area of the fashion industry that is involved in creating, maintaining, communicating, and promoting an exciting public image for a company or store. This is accomplished by the PR through interaction with the fashion press, magazines, trade publications, in movies, on television, through special events and fashion shows, or by having celebrities wear the product.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
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